To establish and build an online brand identity
Google trends update#
Further, this can encourage you to update your marketing tactics to rank better than your competitors for SEO. You can also add your company name to compare who customers search for more. With Google Trends, you can search the names of your competitors and see what keywords and topics people search for about them. To review how they compare to their competitors This could potentially help boost your web traffic due to your use of trending keywords.īusinesses can use Google Trends in a variety of ways. Provides potential for increased website traffic: By getting information about the most searched topics and queries, you can create content or seasonal campaigns that feature those trending topics.This could help you craft web content and even prepare for industry changes. Keeps you updated on industry trends: If you enter the name of your industry into the search bar, you can get real-time search results that highlight trending topics within your industry.This, along with a visual chart, can help you determine which keywords about the same topic offer better SEO results for your business. Allows you to find the best keywords: When you search for keyword terms on Google Trends, it gives you the option to add one or more terms and phrases to compare it to.There are several benefits to using Google Trends for your business. Related queries: The related queries section provides you with the five most relevant questions and topics related to your search term at the present moment.īenefits of using Google Trends for businesses.Related topics: In related topics, you can view the five most relevant search topics that are also popular at the time.
You can change the subregion by clicking the down bar at the top, and you can either do a worldwide search or select a specific country. Interest by subregion: The interest by subregion section shows you the geographic areas where people searched for your term the most.You can change the time frame to find search data from the past 24 hours or the previous year. Interest over time: The interest over time section provides a visual representation of your search terms’ popularity via chart.
Here are some of the Google Trends key features available to you after you enter a search term: Google Trends gets this information by pulling data from Google searches at a given time. It evolved to provide business owners and content creators with real-time information about trending topics, keywords, industries and the geographic area where specific topics receive the most searches. Since then, Google has combined these two areas to create the Google Trends platform used today.
In 2008, Google launched Google Insights, another SEO tool.
Google trends free#
What is Google Trends?Īccording to ScienceDirect, Google Trends is a free website first launched in 2006.
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